Wider tech world: 19 June
GUARDIAN: How the net traps us all in our own little bubbles
An invisible revolution has taken place is the way we use the net, but the increasing personalisation of information by search engines such as Google threatens to limit our access to information and enclose us in a self-reinforcing world view, writes Eli Pariser in an extract from The Filter Bubble… http://www.guardian.co.uk/technology/2011/jun/12/google-personalisation-internet-data-filtering
ITWORLD: IDC: Technology consumerization is overhauling the IT role
The consumerisation of technology in the workplace, whereby users bring in their own devices and even sign up to their own choice of cloud systems, is drastically changing the role of the IT department. That is according to analyst house IDC, which warned IT managers to be ahead of the change. Nick McQuire, research director at IDC, told delegates at the company’s first ‘Consumerisation of IT’ conference in London: "The new world of mobility changes the IT philosophy. It’s no longer highly controlled." http://www.itworld.com/career/173529/idc-technology-consumerisation-overhauling-it-role
ECONSULTANCY: Is there really a perfect ad for everyone, or is Google crazy?
According to Google’s VP of Display Advertising, Neal Mohan, "there’s a perfect ad for everyone." In a post on the Official Google Blog, he suggests "We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before," and makes six predictions about the future of online advertising. They are:
· The number of display ad impressions will decrease by 25% per person.
· Engagement rates across all display ads will increase by 50%.
· People will have a direct say in 25% of the ads they see.
· 35% of campaigns will primarily use metrics beyond clicks and conversions.
· 25bn ads per day will tell people why they are seeing them.
· Over 40% of online Americans will name display ads as their favorite ad format.
